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On-Time Cabinet Delivery: Protecting Your Contractor Reputation
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July 23, 2024Desmond Landry5 min read

On-Time Cabinet Delivery: Protecting Your Contractor Reputation

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The Review That Stuck With Me

A few years ago, I read a review for a contractor I know. Great guy, does solid work. Twenty years of experience, meticulous attention to detail, the kind of craftsman who cares about doing things right. The review said: "Beautiful kitchen, but the project took three weeks longer than promised."

Three stars.

I asked him about it later. Turns out the delay wasn't his fault. His cabinet door supplier missed the delivery by three weeks. He'd communicated with the homeowner, explained the situation, did everything right. He even offered a discount on future work.

Didn't matter. The review was three stars, and it mentioned the delay.

That's when I really understood something I'd suspected for years: when your supplier fails, you take the blame. Every single time. No exceptions. No matter how well you communicate, how much you apologize, or how good the rest of your work is.

That three-star review is still there. Still dragging down his average. Still affecting his business three years later.

The Uncomfortable Truth About Client Perception

Here's what I've learned from a decade of working with contractors: clients don't separate you from your suppliers. They can't, really. They hire you. They pay you. You're the face of the project. When something goes wrong, regardless of whose fault it actually is, that's who they remember.

The client doesn't care why: "The cabinet doors were late" is all your client hears. They don't care that:

  • Your supplier quoted 4 weeks and delivered in 7
  • The carrier lost the first shipment
  • The manufacturer had a "materials backlog"
  • You called them every day trying to get updates
  • The delay was completely outside your control

To them, you're the one who missed the deadline. You're the face of the project. When something goes wrong, that's who they remember.

It's not fair. I know it's not fair. But it's reality. And pretending otherwise doesn't help anyone.

The excuses don't land: I've heard contractors try to explain supplier delays to clients. I've tried it myself. The conversation always goes the same way:

"The doors were delayed at the manufacturer."

"But you're the one who picked that manufacturer."

"Yes, but they've been reliable before."

"So you're saying you don't have backup options for when things go wrong?"

There's no winning this conversation. Every explanation sounds like an excuse. Every excuse makes you look less professional. The best thing you can do is prevent the delay in the first place.

The Real Cost of Late Deliveries

Let me break down exactly what happens to a contractor's business when suppliers miss deadlines. This isn't theoretical. I've watched it happen to good people.

The Review Problem

Late projects become bad reviews. And bad reviews are specific:

  • "Great work but took forever"
  • "Project dragged on for weeks"
  • "Had to reschedule around their delays"
  • "Good quality, terrible timeline"
  • "Beautiful results, but the process was frustrating"

These are 3-4 star reviews. They look fine at first glance. But they kill your average. And in a world where people sort by rating, a 4.4 loses to a 4.8 every time.

The math of bad reviews:

Let's say you have 50 five-star reviews. Your average is 5.0. Beautiful.

One delay leads to one 3-star review. Your average drops to 4.96.

That doesn't sound bad. But here's the problem: one delay often leads to multiple bad reviews. The stressed-out homeowner talks to their neighbor. The neighbor who was thinking of hiring you. That neighbor doesn't leave a review because they never hired you. But they're still a lost opportunity.

And one delay tends to create more delays. Your crew disperses. Your next project starts late. That client is frustrated. Maybe they leave a 4-star review instead of a 5. Your average keeps dropping.

The worst part? These reviews live forever. That supplier delay from 2022? It's still dragging down your Google rating in 2026. When homeowners search for "kitchen contractor near me" and sort by rating, they're not going to see your years of five-star work. They're going to see that 4.4 average and keep scrolling.

The Referral Problem

Your best clients come from referrals. Everyone knows this. But people only refer experiences they're proud of.

"You should hire them! The project was only 21 days late!" Said no one, ever.

Late projects don't generate referrals. They generate excuses. Even if the client likes you personally, they're not going to recommend someone whose project dragged on. When their friend asks "how was your kitchen renovation?" they're not going to lead with the beautiful countertops. They're going to lead with the stress.

The lifetime value of referrals:

Let's run the numbers. A typical kitchen project might be worth $15,000 to you. A happy client refers you to two friends over the next five years. Each of those friends represents another $15,000 project. Plus their referrals.

One late project doesn't just cost you a five-star review. It costs you:

  • The direct project (you probably discounted to apologize)
  • The referrals from that client
  • The referrals from those referrals

One $15,000 project done wrong can cost you $50,000 or more in lost future business.

I've seen good contractors lose tens of thousands of dollars in referral business because of supplier delays they couldn't control. That's not just frustrating. It's your livelihood disappearing because someone else didn't do their job.

The Schedule Cascade

A door delay doesn't just affect one project. It cascades.

Week 1: Doors are late. Your crew can't finish the cabinet install. They take another job to stay busy.

Week 2: Doors arrive. But your crew is committed elsewhere. You wait for them to finish their other job.

Week 3: Crew is back. But now the countertop fabricator has a conflict. Their next opening is in two weeks.

Week 5: Countertops finally installed. But now the appliances that were scheduled for Week 2 are sitting in the client's garage. They're not happy.

Week 6: Everything's installed. But the final inspection slot you had reserved is long gone. The next available slot is next week.

What should have been a four-week project is now a six-week project. The client is frustrated. Your reputation takes a hit. And you've lost two weeks of productive time that could have been spent on another job.

This happens constantly. And it all starts with doors that didn't show up when promised.

What I Built Because of This

When I started Dumpster Fire Doors, I thought about that contractor with the three-star review. I thought about all the times I'd been in his position. Apologizing to homeowners for delays that weren't my fault. Watching projects cascade into chaos because a supplier missed a deadline.

I decided our entire operation would be built around one principle: don't blow contractor timelines.

Not "try to hit timelines." Not "usually hit timelines." Not "hit timelines when it's convenient."

Don't blow contractor timelines. Period.

Here's what that looks like in practice:

98% on-time rate: Verified across 500+ contractor orders. We track this religiously. Every late delivery gets analyzed. What went wrong? How do we prevent it next time? The 2% that's late usually involves circumstances truly outside our control, and even then, we communicate proactively.

21-day standard: Not "approximately two weeks." Not "typically two weeks." Not "usually around two weeks if everything goes well." 21 days. Guaranteed. From order confirmation to ship. Every order, every customer, every time.

5-day rush: Because things go sideways anyway. Painters chip doors. Designers change their minds. Suppliers (not us, but others) ship damage. When the unexpected happens, you need a backup plan. Our 5-day rush program exists specifically for those moments.

Proactive communication: We call you before you have to call us. If anything changes with your order, you'll know about it immediately. Not at the end of the week. Not when you call to check status. Immediately.

Our on-time rate isn't a marketing number. It's tracked. If we ever slip, I want to know about it. Because every missed deadline is a contractor's reputation at stake.

Why This Matters to Me Personally

I'm a single dad. My reputation in Sarasota is everything. Not just for business, but because I see these people. At the grocery store. At my son's school events. At the hardware store. At little league games.

When I tell a contractor I'll have doors ready by Thursday, I mean it. Not because I'm some saint who never breaks promises, but because I know the cost of missing. I've been the guy explaining to a homeowner why their project is delayed. I've made those uncomfortable phone calls. I've felt that knot in my stomach when you know you've let someone down.

That feeling never leaves you.

I remember a kitchen I painted early in my career. Beautiful family, excited about their renovation. The doors were two weeks late from my supplier. The homeowner's mother-in-law was visiting from out of state, specifically to see the new kitchen. The visit was scheduled around our completion date.

I had to call them and explain that their kitchen wouldn't be done in time. The disappointment in the wife's voice still sticks with me. It wasn't my fault. The supplier delayed. But it was my problem. My reputation. My relationship with that client.

That's why I built this business the way I did. That's why 21 days means 21 days.

How Unreliable Suppliers Operate

Understanding the problem helps you avoid it. Here's what I've seen from the supplier side:

The optimistic quote: Sales teams quote aggressive timelines because that's what wins business. 4-6 weeks sounds better than 6-8 weeks. So that's what they quote, even when they know the realistic timeline is longer.

The production queue: Your order goes into a queue. If the supplier gets more orders than expected, the queue grows. Your 4-week timeline becomes 5 weeks, then 6, then 7. Nobody tells you until you call to check status.

The "unexpected" delay: Every supplier has a list of excuses ready. Material shortage. Equipment issues. Quality control problems. These sound reasonable. And sometimes they're true. But when the same supplier has "unexpected" delays on 30% of orders, that's not unexpected. That's the business model.

The communication gap: You call to check on your order. You leave a message. Someone calls back two days later. By then, you've lost two days you could have spent finding an alternative.

The damage lottery: Even when doors arrive on time, there's a chance they're damaged. Or wrong. Or not quite what you ordered. And now you're waiting again.

I know this because I've been on both sides. I've been the contractor waiting. And now I run a supply business. The problems that plague our industry aren't complicated. They're just accepted. Suppliers get away with it because there aren't enough alternatives.

That's what I'm trying to change.

Building Trust With Your Clients

When you quote a timeline, you should be able to hit it. That starts with suppliers you can count on.

I can't fix every variable in your project. Weather happens. Clients change their minds. Other trades miss their marks. Permits take longer than expected. Life is unpredictable.

But I can make sure that cabinet doors aren't the thing that blows your schedule. And I take that seriously.

What you can promise your clients when you work with us:

"Doors will be here in two weeks."

Not "probably." Not "hopefully." Not "if everything goes well."

Two weeks. Because that's what we commit to, and that's what we deliver.

How this changes your client conversations:

Before: "The doors should arrive in 4-6 weeks. We'll schedule the install once they're here."

After: "Doors arrive on March 15th. Cabinet install is scheduled for March 17th. We'll have your kitchen complete by March 22nd."

Specific dates. Concrete commitments. The kind of answers that build confidence and close deals.

The Competitive Advantage of Reliability

Here's something most contractors don't think about: reliability is a competitive advantage.

When you're competing for a job, timeline is part of the pitch. The contractor who can promise a specific completion date beats the contractor who says "approximately six weeks."

Homeowners are planning around your work. Move-in dates. Family visits. Holidays. They need certainty. The contractor who provides certainty wins the job.

How to use reliability in your sales process:

"I work with suppliers who hit their timelines 98% of the time. I can tell you exactly when your kitchen will be done, and I can put it in writing."

Try saying that if you're using suppliers who deliver "approximately when estimated."

You can't. Which means you can't compete on timeline certainty. Which means you're competing only on price and quality. And there's always someone willing to go lower on price.

Reliability is differentiating. It's hard to copy. And it's valuable to clients.

Related Resources

Our delivery process is explained in detail at cabinet door shipping nationwide. We cover packaging, carrier selection, damage handling, and everything else that goes into getting doors to you intact and on time.

Or explore our full fast cabinet door delivery options, including local pickup, freight shipping, and rush programs.

Protect Your Reputation

Call 941-417-0202 to work with a supplier who treats your timeline like their reputation depends on it.

Because for me, it does. I live here. These are my neighbors' kitchens. My son's friends' houses. The restaurants I eat at.

I'm not going to be the reason you get a three-star review.

That contractor I mentioned at the beginning? The one with the three-star review? We work together now. His last four projects with our doors? Five stars each. On-time completion. Happy clients. Strong referrals.

That's what I want for every contractor who works with us. Not because I'm charitable. Because your success is my success. Your reputation is my reputation. And in a small community like Sarasota, that matters.

Your timeline is not my scheduling problem. Your timeline is the standard I hold myself to.

DL

Written by

Desmond Landry

Second-generation painter with 10+ years in cabinets and doors. Single dad, Sarasota local, and on a mission to elevate the trades. Partnered with a local door maker after years of supplier frustration.

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